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Sister Hong was the first to cry, then became a makeup artist, and now has taken over this shop from Chen Senran, but she did not inherit the shrewdness and cunning of the previous owner.
In Chen Senran's time, whenever a family came to us for a funeral, he would always categorize them into different tiers, but the ultimate goal was the same: skimp on those without money and exploit those with wealth! For instance, when it came to burial plots, Funeral Garments, or Urns, he would always recommend the options that offered him the highest commission, doing everything possible to maximize his profits.
However, Sister Hong was different. She adhered to the principle of ensuring family satisfaction and allowing the deceased to rest peacefully. Whether it was a large sum or a small one, she respected the family's wishes and allowed them to make their own choices.
Don't underestimate the nuances in this business; a cheap Urn could be settled for just over three thousand, while an expensive one could cost tens of thousands. The difference for merely holding a handful of ashes could be substantial. Although Sister Hong didn’t earn those unscrupulous "quick bucks" after each Funeral, she left a good impression on her clients. The word-of-mouth recognition she garnered helped her build a strong brand image. For this reason, it was rumored in the industry that Sister Hong's Wanhau was the best funeral service provider in Jiangcheng.
To put it somewhat imprecisely, her model of providing uncompromised service at thin margins proved effective. Where there are people, there are rivalries; even among those collecting scrap on the streets, there are power struggles. The funeral industry may be niche, but it has a vast market.
There’s a saying: "The bird that stands out gets shot," and "the nail that sticks out gets hammered down." As Wanhau thrived, it inadvertently harmed the interests of other competitors.
Companies like Evergreen Funeral Company, Wanshiji Funeral Company, and Ruitu Funeral Company were established early on and had always considered themselves veterans of the industry. Sister Hong's rise gradually became a thorn in their sides.
Particularly for Huo Changqing, the owner of Evergreen Funeral Company. He had worked as a corpse carrier at City Crematorium in his early years before starting his own company at thirty. With his early start and strong connections with the crematorium, coupled with his boldness and ruthlessness, he quickly made a name for himself in Jiangcheng's funeral industry.
His fame had two meanings: entering the industry early and being ruthless in his dealings. His funeral supplies were never clearly priced; if you asked him to help with arrangements, you would inevitably be overcharged.
This old fellow had once been poor and couldn’t find anyone to introduce him to potential partners; out of necessity, he became a corpse carrier. Who would have thought that after working as one, his financial situation improved but no girl dared to marry him?
The girls said that just thinking about him being in close contact with corpses every day made them lose all interest in his strong physique and handsome appearance. Sleeping next to such a person felt like indirectly sleeping with the dead—just thinking about it gave one goosebumps.
Until he turned twenty-eight, when a middle school classmate named Gu Qinglian—three years younger than him—who had secretly liked him decided to marry him despite her family's objections. Her father locked her in her room to prevent her from seeing him; she escaped through the window and took the initiative to make things happen between them… which once became a romantic tale.
As life improved, her parents slowly accepted him. However, after several years of marriage without any children for reasons unknown, their lives grew increasingly complicated.
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